The Communication Working Group invites you to learn about the potential of running digital campaigns to engage residents and play an active role within the Cities4Forests Community of Practice. Cities4Forests is organizing a digital photo contest on Instagram and Facebook to encourage residents of our founding cities to reconnect with nature and we would like to get you on board! We need more trees in our cities. We need more nature in our lives. We need more forests in our world. The Communications team at REVOLVE, partner organization of Cities4Forests, will share the concept idea and process to develop transparent campaigns, as well as some key messages and incentives to engage cities and its residents to take part and enjoy the experience with zero budget! Alia Papageorgiou will share tips to make a successful social media campaign, and Alicia Fabregas will share some creative ideas to easily create attractive visuals for your audience. Patricia Carbonell will facilitate a discussion to explore how to generate real value from digital campaigns and raise awareness among the many benefits of inner, nearby and faraway forests. Join us connecting cities and forests to create a healthier world!

Presentation